Thursday, April 17, 2008

Web 2.0

How is Web 2.0 different from Web 1.0?



The vast change from Web 1.0 to Web 2.0 has not only changed the face of business but has completely altered the online environment. Tom O'Riely perflectly outlines his view of Web 2.0 as 'the business revolution in the computer industry caused by the move to the internet as platform and an attempt to understand the rules of success on the new platform'. Web 2.0 technology is a modern trend throughout the World Wide Web and web design that provides a platform for collaborative technologies and information sharing that not only facilitates creativity but also provides a home for online communitites that ultimately promotes content creation and collaboration among it's users. These collaborative technologies and concepts have ultimately led to an evolutionary generation and palimpsestic development of collaverative online communities and the growth of social software such as wiki's which collect, connect, share knowledge.



Web 2.0 websites enable users to interact, unlike Web 1.0 which is just used as a platform from retrieving information. 'Produsers' can now build on the interactive facilities of 'Web 1.0' to present 'online networking' computer technology. Web 2.0 websites generally characterise a user-friendly interface, where most sites include the social-networking perspective. Web 2.0 is now classified as the 'particpatory web' whereas Web 1.0 is characterised as a information source.






O'Riely exhibits the following rules of Web 2.0 as...






1. Don't treat software as an artifact, but as a process of engagement with your users.



2. Open your data and services for re-use, but others, and re-use data and services of others whenever possible.



3. Don't think of applications that reside on either client or server, but build applications that reside in the space between devices.






Overall, the emergence of Web 2.0 technology has greatly impacted on a new societal change preferably seen as DIY communitites. The growth, evolution and development of various domains include bases such as open source software, online publishing (blogs, open news), media sharing and creative practice ( YouTube, Flikr), knowledge management (Wikipedia, del.icio.us), geotagging and viral marketing which are changing the face of not only online technologies but offline culture as well.




1 comment:

cheese said...

Mama Mia,

Although you do outline the main difference between Web 2.0 and Web 1.0, I found that there were a few flaws and some room for improvement in your post.

First of all, spelling. I know that when you are blogging it is hard to pick up on as there are no correction lines (as there are in Word), but there is a spell-check function when you are writing a post. I say this mainly because certain sections of your post did not make sense due to spelling errors, and you also referred to Tim O'Reilly as Tom O'Riely... not a good thing to mess up when you are quoting someone!! To follow from that, you need to acknowledge O'Reilly (and Axel Bruns as well) in a reference and citation when you are citing their work.

Also, I feel that your post would have been much more informative and substantial had it included some links and examples to support your argument. For example, links to O'Reilly's article "What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software" (http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html) or Bruns' "Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage" (http://produsage.org/files/Produsage%20-%20Introduction.pdf) would not only provide citation links, but support your argument and direct readers to further information on the subject at hand. Also, you use sites such as Wikipedia and Flickr as examples - why not link these to their websites? It will send your readers directly to the sites you are talking about, and also show a key aspect of Web 2.0 - linking to other online sources!

Despite this I feel that you have presented a clear insight into the world of Web 2.0. Although you could have expanded further into how it is different from Web 1.0, you have expressed the main differences and provided an overall understanding. In the future, just be mindful of spelling and use links and references!!